The Art and Science of Authorship

  • Why Write A Book
    • Second best credibility source (IF commercially published)
    • Established a brand with great effectiveness
    • Creates a “downslope” for continuous publishing
    • Forces you to connect and configure your own methodology
    • Outstanding source of passive income
    • Ego and fulfillment
    • Ongoing learning (understand what you don’t know)
  • How to Write A Book
    • First have something to say, or don’t read on
    • Think of the reader and audience, not yourself
    • Don’t just whine-offer solutions and hope
    • Focus on the pragmatic, not esoteric
    • Use memorable language, phrases, metaphors
    • Do not emulate others’ success (Chicken Soup for the Turkeys)
    • Discipline, structure, and planning:
      • Create calendar time
      • Create contingency time
      • Undisturbed and unmolested, but above all comfortable
      • Use a framework (e.g., 10C/20P÷5PPC)
      • Use variants (mini-interviews, case studies, whackos)
    • Don’t write everything you know, write what the reader needs to know
    • Attribute meticulously, but don’t borrow too much
    • Write conversationally
  • How to Commercially Publish A Book
    • Create a treatment
      • Theme (title and purpose)
      • Table of contents
      • One chapter in entirety (any chapter, 20+ pages)
      • Two paragraphs about all other chapters
      • Half-page on your unique credentials
      • Several pages on competitive marketing analysis
      • Description of primary, secondary, tertiary audiences
      • Description of unique marketing assets you bring
      • Distinctions of book (e.g., interviews, self-tests, etc.)
      • Estimated length and delivery time
    • Choose an agent or acquisition editors by name
    • Write cover letter and submit treatment
      • Multiple submissions are fine
    • Don’t jump at contract
      • If no agent, use a good lawyer (not cousin Louie)
    • Understand that you will have to promote
    • Beware of advice from others
      • 1 book is an accident, 2 are a coincidence, 3 are a pattern

    © Alan Weiss 2005 All rights reserved.