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Million Dollar Consulting® Mindset
From Alan Weiss

Volume 4 Number 3
March 2014

Welcome to the fourth year of Million Dollar Consulting Mindset. Our mission is to spark new thinking and ideas for creating a thriving business and rewarding life. As always, I'm happy to answer questions if you send them to me and specify they're for MDCM.

SEE THE END OF THE NEWSLETTER FOR A SPECIAL OFFER ONLY FOR MILLION DOLLAR MINDSET SUBSCRIBERS.

Alan's Attraction Principle

Consider this approach, if you will, Million Dollar Consulting® Market Gravity on steroids. Here are three components vital to creating strong attraction to you, your offerings, your events, and your Accelerant Curve:

  1. Brand: Your brand—your uniform representation of excellence—must be well known and highly regarded. The ultimate brand, of course, is your name. (And it's not bad when it's a verb, as in "Let's FedEx the package" or "Let's Formica the table top" or "Please Xerox that.")
  2. Value: The value you offer must be manifest. The prospective buyers must be able to readily identify what's in it for them, how they will prosper, what their ROI will be.
  3. Relevance: The application of what you propose and represent must be germane for the buyer, so that the buyers understand that they, themselves, are appropriate and ideal for the help and improvement.

1) If you have a strong brand and high value but little relevance, you'll be IGNORED.

2) If you have a strong brand, high relevance, but little value, you'll be INFERIOR to others.

3) If you have high value and high relevance but not a strong brand, you'll be UNKNOWN.

The first situation means that there is no need.
The second means that there is no ROI.
The third means that there is no trust.

Only with all three factors in a strong position can you expect prospects to flock to you, reducing cost of acquisition, and making fees academic.

To develop your brand, shamelessly promote.
To develop your value, constantly build IP.
To create relevance, carefully identify your ideal buyer.

SPECIAL OFFER:

I began this newsletter to cover all the basics of the profession, for free, as a service to colleagues. I will continue to do that as we enter the fourth year. There has never been and will not be a charge for this monthly newsletter.

For those of you who would like more of an experiential approach and to accelerate learning and results, I'm offering a Professional Subscription. For just $75 I'll provide in addition:

  1. A quarterly teleconference expressly for Professional Subscription members, which will include Q&A and a free download within 48 hours.

  2. A quarterly video on implementation and methodologies. This will also be a free download.

The first two alone are worth between $200 and $400, and you'll receive 8 learning experiences which you can retain and replay whenever need. This will be all new material. That's less than $10 per video and audio!

Teleconference Schedule:
March 18
June 24
September 19
December 16
11:00 am US Eastern time.
Complimentary downloads.

Video Schedule:
You'll be sent a video link in March, June, September, and December.

Here's a free sample:
http://youtu.be/5TVoOMYRoD4

If you choose not to, the newsletter is still yours for free, of course. You can obtain the Professional Subscription level by using this site http://summitconsulting.com/million-dollar-consulting-mindset/special.php

Thank you.

© Alan Weiss 2013. All rights reserved.
You may reprint and excerpt this newsletter provided that you include our copyright, the source, the author, and “reprinted with permission.”
ISSN: 2159-306X

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alan@summitconsulting.com
http://www.summitconsulting.com
http://www.contrarianconsulting.com
Twitter: @BentleyGTCSpeed

Million Dollar Consulting® Mindset

Volume 4 Number 3

For more issues of Million Dollar Consulting® Mindset, click the link below.

Alan Weiss on Consulting
A guided journey with "the rock star of consulting"

Alan Interviewed by:

  • Chad Barr,
  • Linda Henman, PhD, and
  • Aviv Shahar

The Writing on the Wall

A monthly video series hosted by Alan Weiss and featuring Koufax the Wonder Dog, addressing topics of global importance, professional importance, or whatever has distracted or irritated Alan at the moment.