Powerful Tecniques for the Successful Practitioner
This is the second book in the new “The Ultimate Consultant Series” by Alan Weiss, published by Jossey-Bass/Pfeiffer. It is intended for the solo practitioner, small firm owner, and partner in a larger firm.
How to Establish a Unique Brand provides practical techniques and cost-effective approaches to create a unique position in the profession, to draw prospects to you, and to accelerate your ability to gain the credentials of, first, an authority and, second, a celebrity.
The chapters include details on creating your own specific and “umbrella” brands; writing a book; a dozen trends affecting successful branding; gaining access to the lecture circuit; ten techniques to “tweak” brands for greater allure; and much, much more.
With the author’s typical use of specific examples, high humor, and thought-provoking “contrarian” tips, How to Establish A Unique Brand in the Consulting Profession takes its place beside his other seminal works, Million Dollar Consulting® and The Ultimate Consultant. No consultantís library is complete without this original work on branding.
“I got a final, signed book contract from John Wiley yesterday for my book “How to Hire A-Players: Finding the Top People for your Team-Even if You Don’t Have a Recruiting Department.” Thank you for the marketing material that you covered at the Consulting College; that was really the impetus for me to create a book proposal and get it out there. I followed the directions for creating a book proposal in your book How to Establish a Unique Brand in the Consulting Profession. That proposal format was extremely helpful. In writing the book itself, I have been following a writing schedule based on the writing calendar you describe in that same book, and that has helped me to crank out 6 chapters so far (out of a planned 11) in 5-6 hours per week of writing + some planning time.”
President, Herrenkohl Consulting
Chairman and CEO, Development Dimensions International, Inc.