The newest thoughts and examples on the best practices and language for successful professional services proposals. This is the contemporary version of the seminal book How to Write A Proposal That’s Accepted Every Time, originally written in 1998 and updated in 2002. Adopt the best global practices Alan has generated for conceptual agreement, options, escalating fees, avoiding the legal department, eliminating cancellations, and much more. He includes information about RFPs (requests for proposals) and retainers. Increase your income by six figures a year without doing anything different—except how you formulate your proposals.