The Innovation Formula How Organizations Turn Change Into Opportunity

 
The classic book on the process of innovation, for the individual as well as the organization. Translated into German and Italian. Provides tangible, measurable means to identify, evaluate and implement innovative ideas, including the assessment of risk.

“A rational, sensible approach to making innovation a repeatable process.”

Robert D. Kennedy
CEO, Union Carbide
The Innovation Formula
HarperCollins
(Soft Cover, 126 Pages)
$10.00